New Alamein

New Alamein is a lagoonfront retail and lifestyle destination that brings Mediterranean elegance to the heart of a vibrant waterfront setting. Set directly on the water, the project blends refined architecture, outdoor living, and everyday retail into an experience designed to be enjoyed, explored, and revisited. The masterplan is shaped around openness and connection, maximizing lagoon views and creating a seamless relationship between the public realm and the waterfront. Shopping, dining, and social life unfold along the water’s edge, ensuring the lagoon remains central to every visit. A defining feature of the destination is the Urban Deck stepped, yacht-inspired terraces that cascade toward the lagoon. These elevated outdoor platforms offer relaxed dining and social spaces with panoramic views, inviting visitors to slow down, linger, and enjoy a true Mediterranean lifestyle atmosphere.

At ground level, a vibrant outdoor realm forms the social heart of the development, linking arrival points to the waterfront through a series of piazzas, dining terraces, and flexible public spaces. Designed to support daily activity as well as seasonal events, the landscape encourages movement, interaction, and community life throughout the day and evening.

The architecture reinforces the maritime character through a distinctive façade of horizontal bulkhead lines subtly inclined to echo the profile of a yacht and vertical louvers, providing shade and comfort while revealing the energy and activity within. Retail spaces are arranged as permeable islands within the public realm, connected by bridges and terraces that create an intuitive, engaging visitor journey with continuous visual connection to the lagoon.

Landscape is integral to the experience, with lagoon planting woven throughout the development to soften architectural edges, create shaded retreats, and enrich outdoor dining environments. At its center, a generous plaza anchors the destination as a key gathering point for markets, pop-ups, exhibitions, and celebrations, strengthening its role as a community and lifestyle hub.

More than a retail destination, New Alamein is a waterfront lifestyle experience where architecture, landscape, and commerce come together to create a vibrant, memorable place by the water.